Giuseppe Mascarello E Figlio

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The family of Giuseppe Mascarello have been growing vines for more than a century and a half; first as farmers running the Manescotto estate in the village of La Morra for the Marchesa Giulia Colbert Faletti di Barolo, and then on their own property since the late 1800s.

Giuseppe Mascarello began the family business back in 1881, in the village of Monforte d'Alba, where he purchased a site in Regione Pian della Polvere. Giuseppe's son, Maurizio Mascarello, bought a farm in the Monprivato area of Castiglione Falletto in 1904, moving the business there and producing Barolo grown on his Monprivato vineyard. However, he was unable to grow the quantity of grapes he required on his own estate and so Maurizio began to supplement the wine he produced with Dolcetto and Barbera wines made from selected grapes grown in the best positions and purchased from reliable growers in the area. In 1919, Maurizio purchased an old 18th-century building in the village of Monchiero (between Barolo, Monforte d'Alba and Dogliani) and, following some renovation work, he moved his winery there. In 1921, Maurizio planted part of the Monprivato vineyard with Nebbiolo vines, grafted with a special clone of the Michét variety.

Unfortunately, Maurizio Mascarello died in 1923, and his son Giuseppe took over the running of the family firm - assisted by his brother Natale and his sisters Giuseppina and Adelaide. Very soon though, different points of view on the philosophy of the business and the way it should be run forced Giuseppe and Natale to part company, dividing the property and marketing areas into two. In the first half of the 1930s, Giuseppe decided to abandon his family’s more profitable building materials business to give himself over completely to his calling: the production of wines of outstanding quality. In the late fifties, he personally selected the wood to replace the old casks in his cellar with new Slavonian oak casks made in Italy according to his specific criteria. The production of Barolo increased considerably, though Giuseppe’s excellent knowledge of the best vineyards in the Alba area and his perfect mastery of wine-making techniques meant that the quality remained exceptionally high.

Mauro Mascarello, the current scion of the Mascarello family, worked alongside his father for many years before taking on the responsibility of running the cellar in Monchiero in 1967. For a number of years, from 1968 to 1977, Mauro experimented with various fermenting and winemaking techniques before returning to the traditional long fermentation period used by his forebears, albeit with a number of changes. In 1970, Mauro began to vinify the grapes grown on each single vineyard separately, starting with the Monprivato Nebbiolo before proceeding with the other vineyards. Upon the death of his uncle Natale in 1979, Mauro purchased his company, re-uniting it into the Azienda Agricola Giuseppe Mascarello e Figlio. Today Mauro runs the estate with his wife, Maria-Theresa, and with his son Giuseppe.
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